January Newsbreak

January 15, 2025


DMLA Names New Vice President

Josiane Faubert, CEO Picha Stock

Josiane Faubert is the CEO of Picha Stock. PICHA is a stock photo provider created with the purpose of changing the widely accepted, one-dimensional narratives of Afrocentric communities by providing users a platform to access adequate visual representation. For more information, go HERE.

Josiane has been an active and valuable member of the DMLA Board for several years. She has been on the Executive Board as an at-large member, and prior to that was the Marketing Committee Chairwoman. While Marketing Chair, she helped to revamp our marketing communications, including helping to build our social media program. 

DMLA is a volunteer run organization. It is because of members like Josiane, who are willing to step up and commit time to the organization that we are able to impact the industry through education, advocacy and connectivity.


Getty Images and Shutterstock to Merge

In a significant move, Getty Images and Shutterstock came to an agreement to merge. Getty will take the lead with a 55% ownership and Craig Peters will be CEO of the combined companies. Hennessy will join the new Board.

- the merger is valued at $3.7 billion
- with combined revenue of nearly $2 billion

During an investors call, Peters said that Getty Images was built on a foundation of exclusive content and that Shutterstock had built a business with a “wider variety of assets" and smaller business clients." Peters commented that they were also happy to have Envato as part of the deal. The leaders (Peters and Hennessy) replied to a question about generative AI by saying that they are not seeing it take away business and that generative AI content may actually expand the traditional business.

For more information, read the press release HERE.


PICHA announces the launch of "Weaving Stories," a groundbreaking book that showcases the powerful perspectives of Afrocentric communities worldwide.

"Weaving Stories" challenges mainstream visual narratives by presenting authentic perspectives from photographers within Afrocentric communities. 

"'Weaving Stories' is more than a book – it's a testament to the power of authentic visual representation" says Josiane Faubert, Founder of PICHA. "Each photograph challenges the singular narrative often portrayed in mainstream media, offering instead a rich tapestry of Afrocentric experiences told by those who live them. This book represents our commitment to reshaping how stories are told and consumed globally."

Learn more HERE!


DMLA’s Next Webinar - Visual & Creative Styles of 2025

DMLA presents Brenda Milis, Adobe’s Principal of Consumer and Creative Insights, for a presentation of the visual and creative styles of 2025. Join us to hear from Brenda on how these trends are scaling in commercial relevance to inform and support your own creative production strategies in the new year. Learn which kinds of imagery are growing in consumer engagement and the cultural context for their growing resonance.

As more people across all skill levels can generate so much content so very quickly, it's more important than ever for visual artists and those managing and licensing content to understand which kinds of still and motion images are becoming more interesting and relevant to consumers and buyers in order to stand out from the crowd and make an impact.  

DMLA offers this webinar free of charge to DMLA and CEPIC members and charges a small fee for non-members.

Click the image for Brenda’s Linkedin profile.
Click the button below to register


DMLA Launches AI & Copyright Working Group

As artificial intelligence continues to transform the digital media landscape, DMLA is taking a proactive step by establishing an ongoing AI & Copyright Working Group. The group's first major initiative will be drafting DMLA's official position statement on AI, which will guide our advocacy efforts and provide clarity to members and stakeholders on this critical issue.

We're seeking members with expertise in copyright, licensing, technology, and legal frameworks to help shape the future of AI in our industry. This working group will serve as a vital forum for addressing emerging AI-related challenges, developing best practices, and providing strategic guidance to DMLA and its members.

If you're passionate about the intersection of AI and copyright in digital media licensing, we invite you to join us. To volunteer or learn more, please contact Joe Naylor at president@dmla.org by January 31, 2025.

Together, we can ensure DMLA remains at the forefront of ethical and sustainable practices in our evolving industry.


2025 Dues & Membership Update

First, thank you to all members on an annual plan that have paid their 2025 dues! All members on an annual plan have been invoiced. These are due on January 1. If you have not received an invoice, please reach out to Callie Pines at marketing@dmla.org. If you are on a monthly payment plan, you will continue to be charged monthly. All Members must now be on the new membership system. Callie Pines has been reaching out to those companies who have not yet created their online accounts to assist with the transition. Dues for General Members and Non-profit Members are determined by revenues. Therefore, if your organization is a General or Non-profit Member and your revenues have significantly changed in the past year, please notify membership@dmla.org

More information on dues may be found HERE for General Members, 
and HERE for Non-profit members.

Finally, if you are considering DMLA membership, please reach out to membership@dmla.org.


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December Newsbreak