Webinar: “Social Media Strategy in the Consumer Revolution!”

WEBINAR **Please note:  This will our last free webinar available to non-DMLA members

“Social Media Strategy in the Consumer Revolution!” When: Wednesday, September 20, 1 PM Eastern The impact of social media on today’s businesses can’t be overstated. Social media is one part disruptive technology, one part communication channel.   However, understanding why and how to use social media to the benefit of your business can be tricky.  Join us for this webinar that will address core concepts for building a social media strategy; engagement, social planning, framing the conversation, metrics and much, much more. Our Guest Speaker:  Keith Quesenberry, Author, Professor and Social Media Expert Keith Quesenberry is an author, advertising executive, teacher and social media expert.  He is the author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution which one reviewer compared to the legendary Ogilvy on Advertising for being well written, personable and drawing interesting and timeless parallels. Quesenberry spent 17 years in the marketing and advertising business as an associate creative director and copywriter at ad agencies such as BBDO and Arnold Worldwide.  He has worked with Fortune 500 brands like Delta Airlines, Exxon Mobile, PNC, Campbell’s and Hershey.  In addition, Quesenberry is a contributing author to Harvard Business Review, Entrepreneur, Time, and Social Media Examiner. His articles have been recognized as Top 40 Content Marketing and Top 5 Visual Marketing articles of the year, Five Most Viral Marketing Posts from the Pros, and two were featured on the Harvard Business Review Weekly Hot List. He’s made marketing expert appearances on MSNBC TV, NPR, and been quoted in Harvard Business Review, the New York Times, the New Yorker, Entrepreneur, the International Business Times, Forbes, MS Money, MSN, Fox News, Fox Business, Variety, Yahoo News and AFP stories around the world.   Quesenberry is an assistant marketing professor, researcher and consultant. He teaches in the undergraduate marketing program and graduate MBA program at Messiah college and the graduate IMC program at West Virginia University. He also previously taught at Johns Hopkins and Temple Universities. He holds a bachelors degree in Advertising and Journalism, is a graduate of the advertising school Portfolio Center and has a master’s degree in Integrated Marketing Communication. Twitter: @Kquesen linkedin.com/in/keithquesenberry kquesen1@mix.wvu.edu Social Media Strategy Book bit.ly/QuesenberrySM Our Moderator: Leslie Hughes, CEO, iSPY Visuals, Strategic Advisor, VisualSteam Leslie Hughes career bridges creativity, content and technology.  Hughes founded and launched iSPY Visuals in 2016, a search aggregation tool for creative professionals, which is quickly growing into the starting place for clients searching for visual content.  She remains a strategic advisor to VisualSteam which focuses on digital marketing services to help companies grow.  Hughes has a long history in stock photography having been President of Corbis Images during its heyday, having been Group CEO of ImageState, and having run worldwide sales for The Image Bank.  Hughes is currently a member of the Board of Directors of DMLA and Chair of this Webinar Series https://twitter.com/lesliehughesny https://www.linkedin.com/in/lesliehughesny http://visualsteam.com http://ispyvisuals.com

Please RSVP to info@visualsteam.com with a “Yes” or “No” Adobe Connect https://dmla.adobeconnect.com/r3y7a4qoycp at 1 PM EST on September 20 select “enter as guest” and provide your name then click “enter room” Please mute the microphone at the top. To connect by phone dial… 855.870.5454 (toll free) or 408.773.6768 (international) Conference code: 163 631 9537 If you’ve not used Adobe Connect previously, we suggest logging into the session a few minutes before the start to download and configure the neccesary software. A big thank you to Adobe for providing this service for our webinars

View our previous webinars athttp://digitalmedialicensing.org/video-library.shtml

DMLA is a unique community of visual media licensing professionals who share a common goal, building a stronger and more profitable industry. For more information contact Cathy Aron, DMLA Executive Director, cathy@digitalmedialicensing.org