Photo agencies move into pay-per-use licensing model with IMGembed

IMGembed, the leading image platform for CPM monetization, tracking and attribution of online images, announced the recent adoption of its platform by photo agencies Blend Images and Danita Delimont Stock Photography, both PACA Members.As part of an ongoing program to help photo agencies gain access to online publishers through its unique platform technology and audience, IMGembed seeks to expand the types of images that are made available to bloggers and other online publishers. “We’re very pleased to have Blend and Danita Delimont as part of the IMGembed community”, said Robert Henson, VP of Business Development at IMGembed. “They recognize how images are being consumed online, and how we align our product with publishers. Making available their professional images to a new audience through IMGembed can provide growth to their core commercial businesses.”Photo agencies have the added benefit of control by being on the IMGembed platform. They can see who is using their images, and affect accessibility and updates to their images in real time. Online publishers gain access to commercially compelling imagery on a pay per use basis, which further enhances their publications.Added Robert Henson, “IMGembed is committed to creating a high value exchange within media publishing, and allowing broad participation for creators and publishers. Having more established media companies participate on our platform underscores this value, and we’re looking forward to adding more in the months to come.”