DMLA February Newsbreak

February 14, 2024

Google Joins C2PA Steering Committee

Google to join C2PA to help increase transparency around digital content

SAN FRANCISCO, Calif. — February 08, 2024

Today, the Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, announced that Google has joined C2PA as a steering committee member.

Google joining the C2PA marks a significant moment for bringing more transparency to digital content. In joining, Google will help to further the adoption of Content Credentials, the C2PA’s technical standard for tamper-resistant metadata that can be attached to digital content, showing how and when the content was created or modified. Alongside other steering committee members including Adobe, BBC, Intel, Microsoft, Publicis Groupe, Sony and Truepic, Google will collaborate to further develop the C2PA’s technical standard for digital content provenance. With this, Google is also actively exploring how to incorporate Content Credentials into its own products and services in the future. 

Read the complete announcement here


EU Member Countries Reach a Deal on the Artificial Intelligence Act

The EU is the first to agree to binding rules regarding AI technology. From Politico.eu:

FEBRUARY 2, 2024 3:42 PM CET

BRUSSELS — European Union member countries on Friday unanimously reached a deal on the bloc’s Artificial Intelligence Act, overcoming last-minute fears that the rulebook would stifle European innovation. 

EU deputy ambassadors green-lighted the final compromise text, hashed out following lengthy negotiations between representatives of the Council, members of the European Parliament and European Commission officials. 

The law would ban some applications of AI technology, impose strict limits on use cases considered high-risk, and hem in the most advanced software models with obligations of transparency and stress-testing. 

Read More Here


AGE Fotostock to Close

According to a story in Photo Archive News, they were notified that AGE Fotostock will close as part of the final wishes of its owner, Alfonso Gutierrez, who recently passed away. The company was put into “voluntary bankruptcy” on the 2nd of February.


VisualSteam Releases Survey Results

VisualSteam has released its 10th Annual Survey of Creative Professionals: Rich Media & Licensing. This report provides results from the survey as well as summary market data and trends. The main purpose of the survey, however, is to ensure that the industry hears directly from the creative professional community.

DMLA members are being offered a 10% discount.

To purchase a copy of the report and take advantage of this discount, please contact sales@visualsteam.com and identify your company as a DMLA member. You will be sent a special link to use to complete your purchase.


DMLA Members - Dues Update

Many thanks to all DMLA members for updating your dues levels according to the new dues structure that the DMLA Board implemented at the end of 2022. Your cooperation is greatly appreciated. 

Dues notices have been sent out and confirmed by all but 11 member companies. We will be following up during the next week. If you have not received your dues invoice, please check your spam or reach out to accounting@digitalmedialicensing.org.


DMLA Committee Opportunities

DMLA operates as a dynamic organization fueled by volunteerism. Our dedicated Board and Committees play a pivotal role in steering the course of our activities. Striving to enhance the experience for our valued members, we have expanded our committees to encompass key areas including Legal, Technology, Marketing, and Membership.

We are actively seeking individuals to assume the crucial roles of Committee Chairs for Marketing and Membership. Furthermore, we invite 2 to 3 additional individuals to join and contribute their expertise to these committees. Should you or your colleagues express interest, we encourage you to connect with us at admin@digitalmedialicensing.org.

Participation on our committees not only presents an opportunity for professional growth but serves as a stepping stone towards Board engagement. Involvement in a DMLA committee affords valuable experience, fostering a collaborative environment that contributes to the collective success of our organization.


International Digital Media Licensing Conference #IDMLC - New York 2024

Mark your calendars! 

The 2024 IDMLC will be held in New York on October 20-22! Registration and the opening reception will be on October 20th, followed by two days of education and networking. 

If you are interested in being on the committee or sponsoring the event, please reach out to admin@digitalmedialicensing.org.


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