DMLA’s first all-digital conference opens the door for future innovative events

November 25, 2020


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The reviews are in: The 2020 Digital Media Licensing Conference delivered its promise of better-than-ever content while taking the event back to its international roots, attracting 240 persons from 16 countries to the six-day event.

From comprehensive sessions on hot topics in tech and legal to mind-bending demonstrations of synthetic cars, scenery and people, more than 60 speakers delivered a robust educational experience to participants. Each of the 26 educational panels and roundtables earned ratings above 8.5 out of 10.

“The program committee members worked hard to provide innovative, engaging content for their panels and roundtables,” said conference Chairman Tom Smith (Gado Images). “Each of the session champions and moderators are to be congratulated for delivering what in my experience was the most exhilarating line up we have ever had.”

DMLA President Leslie Hughes, said, “The three pillars of DMLA are education, advocacy and connectivity, and this conference delivered strongly on them all. From the opening keynotes – Paolo Malabuyo of Google and Andy Parsons of Adobe – to the closing session focused on Buyers’ issues, each session hit its mark. We could not be happier knowing that whatever the circumstances with travel next year, DMLA’s conference can keep getting better and better.”

This was DMLA’s 25th annual conference and the first to be all-digital. The format change was welcomed by many participants who were able to attend for the first time.

“The digital delivery of content was so successful, we may consider a hybrid conference going forward to allow people who cannot travel this far to attend,” Smith said. “We also heard participants’ desire for enhanced networking opportunities and already are identifying networking avenues both at the conference and throughout the year.”

Participants chose from a menu of accessibility ranging from single sessions to all-access. For the first time, corporations were able to purchase passes that allowed any employee to attend, and several took advantage of the opportunity.

Most sessions were recorded, and participants with all-access, bundle and single passes will be able to view their sessions on demand in DMLA’s private YouTube channel. Excerpts from those sessions will be made available to the general public soon and on a continuing basis. Write ups of key sessions also will be published in the associations’ Medium channel, DMLA Insights, over the coming months.

The conference attracted prestigious sponsors, including Google, PicRights, Capture, SmartFrame, ImageRights, CDAS and Stocktrek.

“We are grateful to these sponsors for supporting our mission of being the united voice for the digital media licensing industry,” Hughes said. “Most joined our new year-round sponsorship program, so we look forward to a valuable, on-going relationship with them.”

DMLA wishes you a Happy Thanksgiving

and a joyous holiday season!