Picture Archive Councel of America
Event Calendar
PACA's 15th International Conference Recap
Future Focus: Today's Tools for Tomorrow's Business
New York, October 15-17, 2010

Conference Program

In advance of the Conference, event dates and times are subject to change. Revisit this page for the most up-to-date Conference Program.

Friday, October 15
  8:30 AM to
  3:00 PM
PACA Board Meeting Treasury Room
12:00 PM to
  5:30 PM
Registration Grand Ballroom Foyer
  3:00 PM to
  5:30 PM
2nd International Association Leader's Meeting

Treasury Room

  7:30 PM Opening Reception

Financial Ballroom

Sponsorship opportunity still available.

Saturday, October 16
  8:00 AM
  
Marketing Hub set-up begins

Grand Ballroom

  8:00 AM
 
Registration opens Grand Ballroom Foyer
  8:30 AM to
  9:30 AM
Breakfast

Financial Ballroom Foyer

  9:00 AM
Marketing Hub opens Grand Ballroom
  9:30 AM to
10:00 AM

Welcoming Address

By Rob Henson, PACA President

Financial Ballroom

10:00 AM to
11:30 AM

Keynote Presentation "The Impact of the iPad and the Future Use of Content"

By Richard Levine, Condé Nast, VP Editorial Operations

Financial Ballroom

This session will focus on the future of content and how the editorial market consumes and views media after the introduction of the iPad. Condé Nast leads the iPad charge in the magazine industry since the launch of their Wired application and iPad versions of GQ and Vanity Fair earlier this year. They are currently working on an Adobe Air platform version of The New Yorker. Levine will address how the new e-reading platform offers magazines significant opportunities to greatly expand and enhance their content; and how his staff adapts in this rapidly-evolving environment.

Levine works with Condé Nast's consumer magazines on a broad range of operational issues, as well as new initiatives—including the development of digital editions and websites. He served for three years as Vice President and Human Resources Director of The New Yorker and, prior to that, was Managing Editor of Condé Nast Traveler. Before his advent at Condé Nast, Levine spent a decade at The New York Times. He has also co-authored four books on business management.

Sponsorship opportunity still available.

11:30 AM to
  1:00 PM

Legal Session "Piracy: How to Find It and How to Fight It"

Moderated by Nancy Wolff, PACA Counsel

Panelists:
• Amy Love, PicScout

• Gregory Victoroff, Attorney
Specializing in copyright issues & intellectual property

• Steve Pigeon, Masterfile

• Candice Murray, LicenseStream

Financial Ballroom

A virtual "How to" session from leading experts.

Sponsored by LicenseStream.

  1:00 PM to
  2:30 PM
Lunch

Roy's New York

  2:30 PM to
  4:00 PM

Presentation "Multimedia Storytelling @ MediaStorm"

By Brian Storm, MediaStorm, Executive Producer

Financial Ballroom

Originally founded in 1994 at the University of Missouri School of Journalism, MediaStorm relaunched in March '05 with a focus on creating cinematic narratives for distribution across a variety of platforms. Utilizing animation, audio, video, and the power of still photography, they publish diverse narratives that speak to the heart of the human condition. MediaStorm has been honored with numerous accolades including four Webby Awards, three Emmy awards, and the first duPont Award for Web-based production.

Prior to relaunching MediaStorm, Storm spent two years as vice president of News, Multimedia & Assignment Services for Corbis. Storm led Corbis' global strategy for the news, sports, entertainment, and historical collections; and he directed the representation of world-class photographers for assignment work with a focus on creating in-depth multimedia products. From 1995 to 2002, Storm was the first director of multimedia at MSNBC.com—a joint venture of Microsoft and NBC News—where he was responsible for the audio, photography, and video elements of the site. In October of 1998, he created MSNBC's The Week in Pictures to showcase visual journalism in new media.

Sponsorship opportunity still available.

  4:00 PM to
  4:30 PM
Refreshment Break Sponsorship opportunity still available.
  4:30 PM to
  6:00 PM

"Moving into Motion"

Moderated by Alan Bailey, PACA Secretary & Co-Founder, Rubberball

Panelists:
• Bill Miles
A photographer who's recently made the jump to motion

• Lanny Ziering, CEO, Superstock
A stock photography agency that is adding motion to its offering

• Lori Farber, Director of Business Dev, Thought Equity
A pioneer in the stock motion distribution world

• Lisa Curesky, Image Source

Financial Ballroom

Whether you're shooting it or selling it, stock motion can be intimidating. Our well-rounded group of panelists will help you recognize and overcome the challenges of adding motion to your still imagery portfolio.

Sponsorship opportunity still available.

  6:00 PM
  
Marketing Hub closes

Grand Ballroom

  6:00 PM to
  ?
Dinner (you're on your own)  
Sunday, October 17
  8:30 AM to
  9:30 AM
Breakfast

Financial Ballroom Foyer

  9:00 AM
Marketing Hub opens

Grand Ballroom

  9:30 AM to
10:30 AM

Presentation "Making Ideas Happen"

Presented by Scott Belsky, Founder & CEO, Behance

Financial Ballroom

Scott Belsky believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As such, Scott has committed his professional life to help organize creative individuals, teams, and networks.

Scott is the founder and CEO of Behance, a company that develops products and services for creative industries. Behance oversees the Behance Network, the world's leading online platform for creative professionals; The 99%, Behance's think tank and annual conference devoted to execution in the creative world, and Action Method, a popular online/mobile productivity application and line of organizational paper products.

Behance's first product, the Behance Network, has become the leading online platform for creative professionals. The Network receives over 5 million visitors every month and has become one of the most efficient platforms for creative professionals to broadcast their work to top agencies, fans, peers, and recruiters.

Scott is also the author of the national bestselling book Making Ideas Happen (Portfolio Imprint, Penguin Books, April, 2010).

Sponsorship opportunity still available.

10:30 AM to
11:30 AM

"The Digital Toolbox"

Moderated by Sam Merrell

Panelists:
• Ophelia Chong

Financial Ballroom

Confused by all the water cooler talk about cloud computing and using remote collaboration tools to co-create documents and spreadsheets? How about sharing lots of large high res image files? ASPP’s Digital Toolbox presentation will introduce and demonstrate new web tools and techniques that empower collaboration among creative professionals: Google Docs, DropBox, Skype, image metadata and shared cloud file storage. Discover how much value these new tools and techniques can add to your workflow!

Sponsored by ASPP

11:30 AM to
  1:00 PM

Industy Update

ASPP, CEPIC, PACA, PACASEARCH, PLUS REGISTRY, YPA

  1:00 PM to
  2:30 PM
Lunch

Roy's New York

  2:30 PM to
  4:00 PM

"Understanding SEO & Marketing on the Web"

Moderated by Dean Siracusa,
PACA Int'l Committee, CEO of Transtock

Panelists:
• Mary Forster, Getty Images
Director, Search Data Strategy

• Allen Murabayashi, Photoshelter, Inc.
CEO

• Dustin Ruge
SEO specialist

Financial Ballroom

Understanding SEO and marketing on the Web seems to be a constantly moving target. Hear from three specialists who understand this area better than most. Why doesn't your company rank higher in organic search results from Google, Yahoo, and other search engines? Find out from three unique perspectives at this presentation.

Sponsorship opportunity still available.

  4:00 PM to
  4:30 PM
Refreshment Break

Sponsorship opportunity still available.

  4:30 PM to
  6:00 PM

New Media Session"Real-time Results from Real-time Marketing"

Moderated by Ruth Ritzema,
PACA Int'l Committee Chair, Image Source

Panelists:
• Richard Kelly, ASMP
President & professional photographer

• Julia Gorzka, Julia Gorzka Inc.
Founder & President

• Erin Connolly, ImageRights International
Online Marketing & Social Media Specialist

• Yuri Arcurs, Yuri Arcurs Productions

Financial Ballroom

Panel Topics/Question areas:
• Leveraging new media to drive customer acquisition and retention
• Achievable objectives from a social media strategy
• Establishing your presence
• Building a trusted name
• Rules of engagement
• What to expect
• Pitfalls to avoid
• Leveraging social media as a real-time customer service platform

Sponsorship opportunity still available.

  6:00 PM

Marketing Hub closes

Grand Ballroom

  8:00 PM

Closing Reception

Lots of great food and music!

Closing Party at The Marquee
289 Tenth Avenue
New York, NY 10001

Sponsorship opportunity still available.