Connectivity

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DMLA 2017 Conference

Manhattan, Oct 22-24

“I wanted to say a huge thank you to you and your team. This year's DMLA Conference was inspiring, and thought provoking. I am really happy I attended. Thank you for keeping the talks and panels interesting and engaging.” Jen Fox Freeman, Creative Director

Start spreading the news… we’re taking the DMLA 2017 Conference back to Manhattan! This year’s event will be held in the iconic New Yorker Hotel, nestled in Midtown Manhattan. Built in 1929 during the height of the Jazz Age, the hotel still reflects the art deco ambiance of that bygone era.

We have a special rate from this historic hotel located right in the middle of Manhattan. Click here to book your room.

There is nowhere like NYC also known as the capital of the world! The business opportunities here are like no other and there is an excitement and energy in the air that just grows on you. Join us this year as we gather together some of the best minds in the digital media industry from around the globe to discuss the continuing revolution in how we do business. With changes happening almost daily we will help you navigate the waters of new technologies and business models and the realities for staying ahead in 2017. Great networking opportunities will be made available to you throughout the conference.

DMLA is again teaming up with Visual Connections to make this an even bigger industry event. The DMLA Conference will be held on October 22-24, 2017 followed by Visual Connections on October 25th, 2017 at the same location.

Our Program is all set with emphasis on people, products, and ideas that are ahead of the curve! Kicking off day one, we are delighted to announce that our keynote speaker will be Jason Teichman, CEO of Pond5.

Jason Teichman is the CEO of Pond5, the leading marketplace for professional-quality video, music, and rich-media content licensing. With the world's largest collection of royalty-free video, a best-in-class technology platform, and an innovative focus on high-growth new media such as VR/360, 3D models, and motion graphics, Pond5 is uniquely positioned to help creators license their work to a rapidly growing global audience of professional media buyers.

Under Teichman's leadership, Pond5 has invested heavily in next-generation search and discovery technology, including AI-driven tools to protect the intellectual property rights of its artists. Offering buyers the broadest license rights in the industry without the constraints of the traditional “rights-managed” approach, he has also worked toward opening new global distribution channels. This approach has allowed the company to reach new buyers and consumers around the world, leading to rapid revenue growth since he joined in 2016.

Chris Franco from Woodridge Growth will be our guest speaker on day two.  Chris helped run user acquisition at Jet.com and Fanduel, and helps get apps in the top 10 on the App Store. In our “Growth Hacking” session he will share best practices for discovering new customers, keeping existing ones happy, and generally pointing growth to the top right corner.

Breaking the Frame: The Format Revolution: Panel discussion: While 2D images still dominate the marketplace, they are being challenged by new formats (3D, VR, 360, panoramic, cinemagraph, GIFs). Expert panelists will discuss which ones, if any, will take over, how and why?

Prices: Can We Raise Them? Panel discussion:  Stock photo prices have been declining for years, partially due to oversupply. Must prices continue to fall? Is there a strategy for charging more, to enough customers, that production of new images will become a viable business option for more producers? If so, how? What’s the strategy? If not, will that impact contributor supply? What alternatives are there for agencies to grow their business?

Understanding the Editorial Market: Panel discussion:  For some, the editorial market is like a foreign country. Not anymore: With the help of industry experts, we will review the differences with commercial stock, how are images licensed, what type of images and at what prices? Why are some of the biggest agencies going back into this area?

Motion Creators Choosing Licensors: Panel discussion:  A mix of Motion Creators discuss going exclusive with one licensor, multiple licensors, large vs specialized sellers, uploading, indemnification, revenue splits, marketing efforts.
Sponsored by ACSIL

Post-Usage Licensing / Found Money: Panel discussion: Copyright infringement costs you and your contributors money. Education alone doesn't work and copyright law isn't a law if it's not enforced. Come learn more about the discovery, assessment, recovery and copyright registration process and what's to be gained (and lost) in the world of post-usage licensing. Hear from industry experts from the USA and Europe along with legal counsel who specializes in the field.

Legal Panel: Panel Discussion: Our legal gurus discuss the important issues facing our companies and industry right now!  We will follow-up this session with round-table discussions over lunch.

The Future of Food: Panel discussion: Trends start in the kitchen and bar before being ultimately re-crafted and recast by each player in this chain. Come discover where we are, and where we are going with food in the future.

Chris Franco from Woodridge Growth will be our guest speaker on day two.  Chris helped run user acquisition at Jet.com and Fanduel, and helps get apps in the top 10 on the App Store. In our “Growth Hacking” session he will share best practices for discovering new customers, keeping existing ones happy, and generally pointing growth to the top right corner.

Breaking the frame: The Format Revolution: Panel discussion: While 2D images still dominate the marketplace, they are being challenged by new formats (3D, VR, 360, panoramic, cinemagraph, GIFs). Expert panelists will discuss which ones, if any, will take over, how and why?

Prices: Can We Raise Them? Panel discussion:  Stock photo prices have been declining for years, partially due to oversupply. Must prices continue to fall? Is there a strategy for charging more, to enough customers, that production of new images will become a viable business option for more producers? If so, how? What’s the strategy? If not, will that impact contributor supply? What alternatives are there for agencies to grow their business?

Understanding the Editorial Market: Panel discussion:  For some, the editorial market is like a foreign country. Not anymore: With the help of industry experts, we will review the differences with commercial stock, how are images licensed, what type of images and at what prices? Why are some of the biggest agencies going back into this area?

Motion Creators Choosing Licensors: Panel discussion:  A mix of Motion Creators discuss going exclusive with one licensor, multiple licensors, large vs specialized sellers, uploading, indemnification, revenue splits, marketing efforts.
Sponsored by ACSIL

Post-Usage Licensing / Found Money: Panel discussion: Copyright infringement costs you and your contributors money. Education alone doesn't work and copyright law isn't a law if it's not enforced. Come learn more about the discovery, assessment, recovery and copyright registration process and what's to be gained (and lost) in the world of post-usage licensing. Hear from industry experts from the USA and Europe along with legal counsel who specializes in the field.

Legal Panel: Panel Discussion: Our legal gurus discuss the important issues facing our companies and industry right now!  We will follow-up this session with round-table discussions over lunch.

The Future of Food: Panel discussion: Trends start in the kitchen and bar before being ultimately re-crafted and recast by each player in this chain. Come discover where we are, and where we are going with food in the future.

Young Guns II: Panel discussion:  Under 30: Where are they sourcing imagery? What are they looking for? Trend prediction. (back from last year by popular demand with new faces and new opinions)

Motion Buyers Choosing Licensing Partners: Panel discussion: A mix of motion buyers discuss how they choose licensing partner. Panelist will discuss the balance of quality or quantity, ease of search and metadata, Pricing, Subscription Models, Bulk deals, Indemnification and Rights Protections.  Sponsored by FOCAL

And more…

Click the "Program" tab on the left to view additional information.

Updated information will be posted here as it becomes available.

Contact Cathy Aron, DMLA Executive Director, for urgent inquiries at +1-714-815-8427 or cathy@digitalmedialicensing.org.

* We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in The New Yorker to fill our contracted nights with the venue.

Download this PDF version of the program
to reference while at the conference.

Program

Sunday, October 22 — The New Yorker Hotel, 481 8th Ave, New York, NY 10001
Time Title Description Location
  7:00 PM DMLA Opening Networking Reception

Sponsored by:

Adobe

Crystal Ballroom & Mezzanine
Monday, October 23 — The New Yorker Hotel, 481 8th Ave, New York, NY 10001
Time Title Description Location
  8:00 AM Networking Breakfast and Registration   Grand Ballroom
  8:30 AM to
  5:30 PM
Exhibits and Meeting Area

Looking for a place to network and/or demo during the DMLA 2017 Conference? Want a place where people can find you throughout the meeting? We’re offering a limited number of tables so that you don’t have to look for a place to meet with colleagues, business partners and customers. These tables will be assigned on a first-come, first-served basis and will include up to 4 chairs, electricity and WiFi access.

You can bring a roll-up banner to place behind on alongside your 6’ table to increase your presence. The cost is a steal at $350 for DMLA members for the two days, and $450 for non-members. Don’t wait! We have a limited number and they are certain to go quickly!!

The exhibit/networking area will occupy the mezzanine adjacent to the Crystal Ballroom.

Go here to purchase your ticket for a table and/or to register for the conference.

*You must be registered for the conference to reserve a table. Table access during conference hours is 9:00 AM - 6 PM.

 

Mezzanine
  9:00 AM

Welcoming Message

Crystal Ballroom
  9:30 AM

Jason TeichmanJason Teichman
CEO
Pond5

The Age of the Content Paradox: How Technology Is Reshaping Media Creation

We live in the age of a content paradox. Content has never been produced and consumed at such a rapid rate in history, and yet, despite the massive increase in demand, budgets are falling rapidly, deadlines are being crunched, and people are being forced to find new and more efficient ways of working. Join Pond5 CEO Jason Teichman as he delves into how the sharing economy is helping to solve this problem, while exploring how new advances in technology — both software and hardware-based — are democratizing content creation, providing new solutions for artists and businesses alike, and giving birth to a new paradigm in media.

Crystal Ballroom


10:45 AM

Markus Bauer, Point of Media

DMLA Talk: Introducing Point of Media

Markus Bauer, Managing Director of point-of-media.com GmbH, introduces an all-new platform for professional creators. point-of-media.com simplifies and shortens the path between professional media producers and users in a world where the importance of communicating visual content has grown enormously for the global economy. Markus talks about this new markets for media licensing, which will be highly attractive, but also competitive and innovative pressure will increase extremely.

Crystal Ballroom
11:00 AM

Moderator: Jim Pickerell, Selling Stock

Panelists:
Scott Mc Kiernan, ZUMA/DOUBLEtruck
Tomas Speight, Panther Media
• T.J. Leonard, VideoBlocks
• José Azel, Aurora Photos

Prices: Can We Raise Them?

Stock photo prices have been declining for years, partially due to oversupply. Must prices continue to fall? Is there a strategy for charging more to enough customers that production of new images will become a viable business option for more producers? If so, how? What’s the strategy? If not, will that impact contributor supply? What alternatives are there for agencies to grow their business?

 

Sponsored by:

Capture

Crystal Ballroom
12:15 PM Networking Lunch   Grand Ballroom
  2:00 PM

Moderator: Paul Melcher, Melcher System

Panelists:
Jonathan Wells, SIPA USA
Tom Tramborg, The Mega Agency
• Ben Pfeifer, Shutterstock
• Gary Hershorn, Fox News

News from the Editorial Market

While the big stock photo agencies are battling for the bigger piece of the pie, a flurry of smaller startups have recently entered the editorial market. Does this mean there is a revival or are they battling for sparse leftovers? And, what does it mean for the stock photo industry in general? Is editorial the next big market?

Crystal Ballroom
  3:15 PM

Moderator: Doug Dawirs, DMLA

Panelists:
Jonathan Thomas, ImageProtect
Marcus Schmitt, COPYTRACK
• Joe Naylor, ImageRights
• Mathew Higbee, Higbee & Associates

Post-Usage Licensing / Found Money

Copyright infringement costs you and your contributors money. Education alone doesn't work and copyright law isn't a law if it's not enforced. Come learn more about the discovery, assessment, recovery and copyright registration process and what's to be gained (and lost) in the world of post-usage licensing. Hear from industry experts from the USA and Europe along with legal counsel who specializes in the field.

Crystal Ballroom
  4:30 PM

Mark Homza, Flixel

DMLA Talk: The Art of the Cinemagraph

Capturing and holding the limited attention spans of audiences is difficult today. It takes truly unique, vivid, and mesmerizing content to extend a brand’s reach and storytelling to online audiences. Learn how to conceptualize, produce and distribute cinemagraphs in today's digital-centric world with best in class examples and insights into performance driven creative.

Crystal Ballroom
  4:45 PM

Moderator: Matt White, ACSIL

Rick Ray, DVArchive
Alison Smith, WGBH Media Library
John Schlauch, Tribune Broadcasting
Ted Mendelsohn, Associated Press

Motion Creators and Sellers – You have a moving image collection; what is your licensing strategy?

Do you go exclusive, have multiple licensing agents, set up your own site, or all of the above? Besides revenue split, what factors drive your licensing agent choices? Marketing effort? Ease of uploading?

 

Sponsored by:

Association of Commercial Stock Image Licensors

Crystal Ballroom
  6:00 PM to
  7:00 PM
Cocktail Reception

Sponsored by:

Clarifai

Crystal Ballroom & Mezzanine
Tuesday, October 24 — The New Yorker Hotel, 481 8th Ave, New York, NY 10001
Time Title Description Location
  8:00 AM Networking Breakfast and Registration   Grand Ballroom
  8:30 AM to
  5:30 PM
Exhibits and Meeting Area

Looking for a place to network and/or demo during the DMLA 2017 Conference? Want a place where people can find you throughout the meeting? We’re offering a limited number of tables so that you don’t have to look for a place to meet with colleagues, business partners and customers. These tables will be assigned on a first-come, first-served basis and will include up to 4 chairs, electricity and WiFi access.

You can bring a roll-up banner to place behind on alongside your 6’ table to increase your presence. The cost is a steal at $350 for DMLA members for the two days, and $450 for non-members. Don’t wait! We have a limited number and they are certain to go quickly!!

The exhibit/networking area will occupy the mezzanine adjacent to the Crystal Ballroom.

Go here to purchase your ticket for a table and/or to register for the conference.

*You must be registered for the conference to reserve a table. Table access during conference hours is 9:00 AM - 6 PM.

Mezzanine
  8:45 AM

Chris Franco, Woodridge Growth

Growth Hacking: Jump-starting Customer Acquisition and Retention

Chris helped run user acquisition at Jet.com and Fanduel, and helps get apps in the top 10 on the App Store. Here he shares best practices for discovering new customers, keeping existing ones happy, and generally pointing growth to the top right corner.

Crystal Ballroom
  9:30 AM

Scott Braut, Adobe

The Future of Content Creation and Consumption

Scott Braut is the Head of Content at Adobe, where he leads the acquisition of content across photos, vectors, videos, and other creative assets, and drives the overall content strategy and operations for Adobe’s Creative Cloud business. Scott is a well-known leader in the content space, with over 20 years of experience in content licensing, product development, eCommerce, and digital media.

Join Scott as he shares his industry insights on the technological, cultural, and society shifts that have given rise to the revolution of content, and how Adobe has embraced these changes with technological advancements, new product offerings, and meaningful partnerships. Scott will also showcase the latest innovations from Adobe designed to help content creators and consumers keep up with the demands of the ever-changing stock and media industries.

Crystal Ballroom
10:15 AM

Moderator: Dennis Radeke, Adobe

Panelists:
Tawnya Crawford, Getty Images
Joseph Panker, Come Alive Images
Michelle Novak, Panoramic Images

Breaking the Frame: The Format Revolution

While 2D images still dominate the marketplace, they are being challenged by new formats (3D, VR, 360°, panoramic, cinemagraph, GIFs). Expert panelists will discuss which ones, if any, will take over, how and why.

 

Sponsored by:

Adobe

Crystal Ballroom

11:30 AM

Moderator: James Oh, Adobe

Panelists:
Nancy Wolff, DMLA Counsel
Margaret Vincent, Stocksy
Lisa Willmer, Getty/iStock
Will Clark, Shutterstock


Legal Panel: Legal Developments You Need To Know

A panel of attorneys with expertise in the content licensing field will present on developments in the law and best practices tips to help you navigate content licensing, avoid pitfalls, and become more effective.

Crystal Ballroom
12:30 PM Networking Lunch   Grand Ballroom
  2:00 PM

Moderator: Andrew Rowat, Haystack

Panelists:
Elizabeth Jaime, Bon Appétit
Danny Bowien, Mission Chinese Food
Warren Bobrow, Mixologist, Chef, & Writer
Andrew Scrivani, Photographer, Food Stylist

The Future of Food

Do trends start on social media or do they start by marketers? On a daily basis there are over 160M images of food posted on Instagram by amateurs posting near pro quality images, and branders are re-posting these images for credit only, saving them money and time from having to create their own content. With only a few seconds to grab a follower’s attention, how do we create images that will be on trend for licensing with the competition of millions of images in social media? Our panel will talk about their views and predictions on food and beverage trends which will give attendees a glance into what will be trending on social media in the future.

Crystal Ballroom
  3:15 PM

Josiane Faubert, PICHA

DMLA Talk: Why Should we Explore Diversity?

Josiane will discuss diversity and why we should push for more diversity images.

Crystal Ballroom
  3:30 PM

Moderator: Mary Egan, MOCA/FOCAL Int

Panelists:
Bobby Dicks, CNN Collection
Cristina Lombardo, Vice Media
Avery Fox, Vice Media
Rosemary Rotondi, Independent Researcher

Motion Buyers – You need moving images for a production, what criteria drive your library sourcing?

Is it the depth and breadth of collection, ease of search and quality of metadata, pricing, subscription models, bulk deals, Indemnification and rights protections, a sales person to talk to?

 

Sponsored by:

Focal International

Crystal Ballroom
  4:45 PM

Moderator: Ophelia Chong, Stock Pot Images

Panelists:
Joshua Kissi, Street Etiquette
Joseph Lombardo, Curated Artists
Jessica Pettway, Photographer
Philip Edsel, Photographer

Young Guns II

Images in the Age of the 45th: As we move towards an audience that judges within seconds on whether to engage or swipe left, we as image makers need to rethink how we gain and retain viewers. How does the group who will be most affected by decisions made in the next four years see the world in their choice of imagery?

Crystal Ballroom
Wednesday, October 25 — The New Yorker Hotel, 481 8th Ave, New York, NY 10001
10:00 AM Visual Connections Expo

http://www.visualconnections.com/newyork

For Visual Connections exhibitors only

 

Attendance Fee and Discount Schedule

Registration is now open. Refer to the table below for prices and expiry dates of advance purchase discounts.

Date DMLA Member Affiliate Organization Member* non-members
Jun 1 - Jul 15 $695 $795 $875
Jul 16 - Aug 31 $745 $845 $925
Sep 1 - Oct 15 $795 $895 $975
At The Door $895 $995 $1075
One Day $475 $565 $675

* "Affiliate Organization" is any trade organization that serves the creative community. For example, ASPP, ASMP, BAPLA, GAG, etc.

Note: All prices USD.

Hotel accommodations not included in conference fee.

Cancellation fees apply. No cancellations excepted after August 30, 2017.

Discounts of 15% off fees are available for companies sending three or more attendees.

Online registration is now closed.


But, you can still register at the door.

For up-to-date pricing information, click the "Attendance Fee" tab. Hotel accommodations not included in conference fee. Discounts are available for companies sending three or more attendees. Cancellation fees apply. No cancellations excepted after August 30, 2017.

Your Sponsorship Opportunities

Establish a strong presence at DMLA’s 2017 Annual Conference by becoming a Conference Sponsor. The DMLA Conference is the largest gathering of still and moving image companies in North America. You’ll want your brand front and center in front of the best minds in the creative industry!

Choose a level that suits your budget, from a Platinum Sponsor to a branded merchandise sponsor—imagine arranging for all attendees to carry a coffee cup with your logo on it throughout the conference! Sponsorship is a great way to bring about business discussions and new prospects or to unveil a new product from your company.

There are plenty of traditional and innovative promotional opportunities and the DMLA is also happy to collaborate and create a custom sponsorship package to meet your specific needs. All sponsorships are available on a first-come, first-served basis. To secure your spot, please Cathy Aron, DMLA Executive Director at 714-815-8427 or cathy@digitalmedialicensing.org.

Whatever you choose, being a sponsor is a great way to increase your visibility and impact at the meeting.

Meeting/Exhibit Tables

Looking for a place to network and/or demo during the DMLA 2017 Conference? Want a place where people can find you throughout the meeting? We’re offering a limited number of tables so that you don’t have to look for a place to meet with colleagues, business partners and customers. These tables will be assigned on a first-come, first-served basis and will include up to four chairs, electricity and WiFi access.

You can bring a roll-up banner to place behind on alongside your 6’ table to increase your presence. The price is a steal at $350 for DMLA members for the two days, and $450 for non-members. Don’t wait! We have a limited number and they are certain to go quickly!

The exhibit/networking area will occupy the mezzanine adjacent to the Crystal Ballroom.

Table 1: Capture Ltd., Abbie Enock, abbie@capture.co.uk
Table 2: Licensing Expo, Richard Fox, richard.fox@ubm.com
Table 3: Permission Machine, Ywein Van den Brande, yweinvdb@gmail.com, +32 494 50 46 99
Table 4: Higbee & Associates, Naomi Sarega, Copyright Attorney, nsarega@higbeeassociates.com, +1 714 617 8325
Table 5: KeyIndia Graphics, Avinash Jain, keyindiagraphics@gmail.com, +1 646 484 9496
Table 6: NBC Universal Archive, Clara Fon-Sing, clara.fon-sing@nbcuni.com
Table 7: SmartFrame/Pixelrights Ltd, Luke Vines, luke.vines@smartframe.io, +44 (0) 7880 713037
Table 8: COPYTRACK, Marcus Schmitt, CEO, marcus.schmitt@copytrack.com, +49 151 525 561 79
Table 9: Copyright Alliance, Jodi Esposito, Membership Services Coordinator, jesposito@copyrightalliance.org, +1 202 470 5068
Table 10: Adobe, Idan Nelkenbaum, nelkenba@adobe.com
Table 11: Clarifai, Andrew McGonnigle, andrew.mcgonnigle@clarifai.com
Table 12: 20/20 Software, Sheron Resnick, sheron@twensoft.com, +1 203 316 5500
Table 13: Everett Collection, Ron Harvey, President, ron@everettcollection.com
Table 14: Sodatech, Philipp Ludwig, Owner, philipp.ludwig@sodatech.com +41 44 466 70 80
Table 15: IDS, Chris Doherty, chrisdoherty1968@gmail.com, +1 917 496 6766

Reserve A Table

Go here to purchase your ticket for a table and/or to register for the conference. Or contact Cathy Aron at cathy@digitalmedialicensing.org or +1 714/815-8427.

You must be registered for the Conference to reserve a table.
Tables will be in a room directly across from the sessions.
Table access during Conference hours 9:00 AM - 6 PM.

This year’s event will be held in the iconic New Yorker Hotel, nestled in Midtown Manhattan. Built in 1929 during the height of the Jazz Age, the hotel still reflects the art deco ambiance of that bygone era.

We have a special rate of $285 per night from this historic hotel located right in the middle of Manhattan. The hotel rooms we have secured have been completely renovated and the rates are fantastic or such a perfect location in NYC.

The rooms include high speed internet, new comfortable beds, HDTV and a work desk. A fully equipped fitness center is also available at no extra charge and the hotel also has a 24-hour diner on premises.

We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in The New Yorker Hotel to fill our contracted nights with the venue.

481 8th Ave & 34th St
New York, NY 10001

Stay Dates:
Saturday, October 21, 2017 —
Thursday, October 26, 2017

Rooms must be booked by September 21

Book Your Room

Reservations can be made by individuals directly with the Hotel Reservations Department. Please use the link provided or call in using 1-800-764-4680 and identify yourself as participants of the Digital Media Licensing Association conference, in order to receive your special group rates.

Our Sponsors